Know Demands of Internet Marketing Business

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Know Demands of Internet Marketing Business
By Jothi Jeganathan

Aspiring Internet marketers are not exactly sure what it takes to be a marketer on the Net. They would like to know what tasks the Internet marketer performs every day and what he is supposed to know.

Here is what a typical productive Internet marketer does. This is not about an advanced marketer does who is well-established, has his own office and staff and outsources a lot of work.

1. He gets up late in the morning. He also spends a good part of the night working.

2. Although different marketers have different priorities, everybody is tempted to check their mail first. All marketers receive hundreds of email.

3. Since he is on the list of several marketers, he gets a huge volume of mail and he has to read them selectively and quickly. So one has to be really fast in filtering the useless.

4. Respond to emails from joint venture partners, customers and other partners.

5. Monitors existing sales campaigns and makes changes if needed.

6. Attends to his current projects in progress - building a new website, writing or outsourcing contents, finding a new domain name, setting up PPC campaigns, etc.

7. Prepares and plans strategies for each of his project

8. Notes down ideas for future potential projects

9. He enters all important dates, programs and other reminders in his calender

10. Maintains a To Do list and implements tasks according to priority.

11. He may take a survey among his customers to find out their exact problems and then proceeds to write or ghost-write a book on the subject

12. He carefully maintains his mailing list. He respects his customers. He sends them useful newsletters, ideas and recommendations every now and then on the topic of their interest.

13. He also sends to customers periodic gifts of value as a token of appreciation. It could be as small as a tiny ebook containing practical tips.

14. Every month he weeds out unprofitable projects and focuses his energy on existing profitable projects. He also keeps an eye for potential new projects.

15. When a project is new he tests it for various purposes. If the project proves to be unproductive, he drops it.

The list can go on and on depending on the productivity level of the marketer. Now if you are a newbie do you find these kind of tasks interesting? Would you be confident of taking up this kind of business? To succeed in any business you need to be systematic. All plans and strategies must be written down.

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What is the Difference between Affiliate Marketing and Internet Marketing?

Some newbies have asked me how affiliate marketing is different from Internet marketing. Well, affiliate marketing is definitely Internet marketing but it is a specialized branch. There are several ways of Internet marketing - affiliate marketing, niche marketing, Ebay marketing are the most popular and profitable and easy ones. You can have an online store, you can trade websites or domain names and make money.

You can enter affiliate marketing without a website or any investment.

In affiliate marketing, you are purely dealing with other peoples' products. You may own a website to promote your affiliate products. You make your money only through commissions on sales made. If your sales campaign flops, your money and efforts go waste.

In Internet marketing, you promote your own products through your own websites. First off, you do market research to find out the profitability and demand for your proposed product (probably an information product such as an ebook). Then you write, edit and publish the book. You create a powerful sales letter for each of your product. You spend money on ads and other ways to promote your products. You track all the links and ads that are bringing revenues. You identify the profitable sources and discard or modify less-profitable or loss-making products. You also recruit other affiliates to sell your products. Imagine you are selling your own product and your own affiliates are also promoting your products. You pay them only commissions on sale. So there is no expense involved. Imagine getting the full money for your product (compare it to affiliate marketing where you get possibly 50 percent of the sales amount). You can not only double the amount but much more!

However, the responsibilities of the Internet marketer are high. He needs investment. He cannot do all the work himself if he wanted to focus on marketing. So he outsources market research, writing, updating, Copy-writing, website management, etc. He has to host his websites. In return for his work he gets rewarded with profits.

Now you know what the affiliate marketer does as compared to what the Internet marketer does. My advice is once you are successful in affiliate marketing hire people to create a product for you. Once the product is done, you can sign up with Clickbank for a merchant account paying just $49. Clickbank will manage your sales as well as the sales of your affiliates.